Firetrap

Firetrap is a brand whose values are inspired by the free thinkers and individuals of urban environments.

Launched in 1993, Firetrap has forged a potent history of events and campaigns, and this combined with continual reinvention sees the brand's potential realised. Firetrap has developed a strong collection for confident men and women consisting of four ranges: Menswear, Womenswear, Firetrap Black Seal - the Denim Collection and Accessories. Firetrap Footwear is also produced and sold under license by Fresh Footwear.

Firetrap is a premium jeanswear brand that has forged a potent history of events and campaigns. With continual reinvention, Firetrap has developed a strong brand with four ranges: Menswear,Womenswear,Black Seal-the Denim Collection and Accessories. Firetrap Footwear is also produced and sold under license by Fresh Footwear. The Firetrap flagship store opened in London in September 2004 followed shortly afterwards by the opening of the Leeds branch in November 2004.

Trend-wise Firetrap?s been highly influenced by a variety of looks for next summer, lux hedonism meets colonial safari with a little rockabilly thrown in and a high roller or two for luck! Jeanswear remains their focus and the bestsellers will be their old faithful styles that have carried through and really become the heart-beat of the brand.

The introduction of Firetrap's mascot Deadly the gnome has seen Firetrap?s Twisted Thoughts reach far and wide. The new deadly was launched and used across the UK in guerrilla campaigns. Deadly is now selling on eBay for up to ?50 a time.